the sci-fi future of social media


Annalee Newitz’s short talk about the hopeful and fearful fantasies of where social media might be taking us, as represented in science fiction, was interesting…. I don’t know most of the references, not being a sci-fi fan, but the way she put the stories in context makes me want to read/see them. I’ve seen her website before, and it’s nice to see the person behind it… (I love how this screenshot makes her look like she’s singing!)


Her story here is that there are four big stories told about the future of social media, across the field of sci-fi:

  • some kind of artificial intelligence, or collective ‘hive mind’, will rise up from all our user-generated data – which Larry Page, the co-founder of Google, hopes … but which may be a mind that’s super smart (as in Neuromancer or Rainbows End) …. but may be ‘dumb as a shark’ stupid
  • the proverbial privacy apocalypse cometh – social media will invade and spy on every part of our lives, infiltrating our minds on the back of entertainment and advertising (as per 1984, Minority Report and the Quantum Thief)
  • mind control – we will be completely taken over by corporations, and function to passively think what they want us to think, as we fuel their desires and profits (as in the Matrix), or we’ll catch ‘brain viruses’, which are plugged into online media (as in Snowcrash and Glasshouse), so that our brains might ‘crash’, or stop functioning correctly… media will control us to obey aliens who have taken over the world (well that certainly sounds like New Media, doesn’t it?)
  • instant social revolution – popular media like TV will get hijacked by socially subversive, anti-capitalist messages (as in Max Headroom, and Transmetropolitan), and social media vigilantes will appear (like Anonymous), and bloggers will be the only reporters talking about ‘the zombie apocalypse’ (as in Feed)

Golly. So I’m getting the distinct impression that sci-fi by definition takes an extreme view, one way or another. What a great overview – very helpful. Gives me a much better sense of where last week’s short films are coming from…

She winds up with the happy thought that ‘our’ hopes and fears about the future of social media are embodied by a phrase from the movie Serenity, “you can’t stop the signal” – which might be taken as either or both ‘you can’t stop revolutionary ideas getting out’… and ‘you won’t be able to stop the signal that controls your mind’

I think I like the absurdity of the extremes. makes a point, gives you something to think about. no grey. provocative. nice

but I also think it’s funny how the focus is always on the technology… as though computers are not being directed and used by people, but the other way round. Like the reading this week that talks of blogjects – as though wildly proliferating aggregations of digital noise can be marshalled by machines to not just shift ‘information’ around, but to actually make meaning and take social action… makes me laugh…

but it doesn’t make me identify – these are not ‘my’ hopes and fears! are they yours?

what’s a ‘meta’ for, miss?

a line from an Australian kids poet I used to listen to with my daughter in the car… just re-lived an old roadtrip to my aunt’s in the country as I typed that!

anyway, the ‘ancient text’ reading this week by Rebecca Johnston prompts us to ponder on metaphor.. I like pondering metaphor… ‘on the other hand’, I exhaust myself in everything I read, going off on too long tangents of related thoughts with equal measures of interest, amusement and irritation… (seeing too many sides at once is something my daughter absolutely hates about me – I never simply love or hate… every simple question she asks me gets answered with ‘well it depends’ and the beginnings of an extended discourse about the contingencies of history, perception, subjectivity and dynamic language – until she cuts me off with a roll of the eyes!)

anyway, what was that thought that prompted me to start writing a post, that point that I’ve now all but forgotten as I digress…? ah yes, metaphor. I’m interested in metaphor and read this text with care. I remember Lakoff and Johnson from my student days… actually come to think of it, I remember sitting in on a class of Lakoff’s in Berkley once, many years ago, on a very long way of getting home back from China via Germany, and visiting a friend who was studying there… anyway, I’ve always been interested in everything to do with language, so this approach was part of the picture….stop digressing for god’s sake and say what’s on your mind!

Well, given that my whole blog is a metaphor of travels through space, yes I clearly love thinking about the metaphors we think by… but I do get a tad bemused by the suggestion lurking here that it’s somehow optional – that we might do language without it… hmmm. Isn’t the whole language system one big fat metaphor? Perhaps the trick is to enjoy the dance for what it is, on its own terms.

Lakoff and Johnson describe the effect of metaphors as giving us “ways of viewing events, activities, emotions, ideas etc as entities and substances”…. and make the point that “viewing ideas as objects allows us to quantify them, point to a particular aspect, see in terms of a single cause…”, etc and to “deal rationally with our experiences”…. yes…. and isn’t this the same definition we might make of reification, reductionism, and nominalisation? Is this not just how language works? What it does? (note irony of imagining language as an ‘it’ – a single, comprehensible, locatable, containable entity).Can anyone point me to a discourse that isn’t metaphoric? And what’s the difference between a metaphor, a concept, an idea and a keyword or ‘idiom’? I don’t think everyone just ‘agrees’ on what a metaphor is or isn’t…

but ok, the so-called world wide web is not ‘actually’ a spider web (even if we imagine a giant evil googley-eyed aracnid lurking in its middle, trapping all our data, ready to devour us alive), and sure, it’s a fair and interesting point being made here, that there seems to be a pattern in the culture, of representing the Internet as a space, a place, where everything happens very ‘fast’, and where what’s going on is either dystopian destruction or utopian liberation….

I enjoyed reading Johnston’s story – even if it’s just a bit of fluffy comment with no new knowledge or lasting significance, it relates to ground control’s choice of the utopia/dystopia theme, and it’s clear that metaphors of ‘space’ and speed are widespread in our imaginings of the Internet – and apart from influencing my choice of blog theme for this course on digital cultures, I no doubt imagine too sometimes that I’m in a ‘fast’ environment here (when in fact I, like everyone else, am evidently wasting a hell of a lot of time in this ‘space’! because I have so much choice, and opportunity to browse, consider, compare…. and be reduced to indecision and incapacity to say anything!)

Anyway, Johnston’s paper has stimulated my thinking and got me asking lots of questions, such as:

  • How influential are metaphors, and how ‘deterministic’ is this reading of them?
  • What does it really matter whether we refer to the WWW as a web, or an info superhighway, or an invading alien monster from outer space – or managerial rhetoric?
  • How much choice do we have, or need, in naming (and ‘norming’) phenomena?
  • What do I think of the claim repeated here that it’s difficult or impossible to understand something as dynamic and abstract as the WWW without the aid of a metaphor?
  • Do I think it’s the metaphors we live by that free up or get in the way of our using the Internet well in educational and political arenas…. or mainly other factors?

And I’ve enjoyed thinking about these questions…. and being reminded of what was for me one of the most influential papers I read as an undergraduate – Michael Reddy (1979) on the ‘conduit’ metaphor (published again in 1993 in the 2nd ed of Metaphor and Thought, CUP).

On the less than impressed side, I don’t find that the categorisation of metaphors here is helpful… I mean, if I refer to discourse as ‘dance’, who cares if that’s a structural, orientational or ontological metaphor? Maybe I’m using  physical experience to refer to linguistic experience… or maybe I’m using the idea of dance as a way of viewing writing events as ‘things’? Do these categories ‘hold any water’?

More importantly though, I just wouldn’t call this paper ‘analysis’ at all, because the ‘method’ is pretty dodgy. It’s really interesting commentary… but ‘analysis’? Getting down to brass tacks’…. how does this constitute analysis, if:

– the identification of a metaphor is a matter of ‘making free associations’
– the ‘general’ analysis of a metaphor is a matter of IT ‘suggesting’ it role, dimensions and ‘related concepts and idioms’
– ‘uncovering the conceptual metaphors for each expression’ is a matter of deduction and ‘informed intuition’
– conducting a ‘text immanent analysis’ is a matter of documenting recurrent patterns across discourse in different contexts and categorising metaphors by ‘drawing on surrounding text, narrative, context’ to find ‘evidence of deep-rooted cultural beliefs and values’….

I mean, how can ‘associations and interpretations’ be ‘suggested by the text’, rather than by an interpreter? (according to a theoretical framework they may just be unaware of)…

but what does it matter? I only care about this because the topic of metaphor, keywords, and clashes of discourse in the academy around teaching practice are the stuff of my own thesis.. so if I’m going to latch onto anything in this course, it’s likely to be this one!

On the whole, I thought it was worth spending a bit of my time reading and pondering upon.

microsoft productivity


another ad for hypercapitalist utopia…. that struck me as a dystopian nightmare world devoid of real people and meaningful activity..

I think what I hate most about all this techno nonsense is the spectacle of billions invested in developing technologies to create more techno junk to sell to generate more profit… and nowhere do we see anyone using their smarts to solve real problems. For all the whizzbangery going on in this little advertisement, I couldn’t see one example of a real world problem being addressed let alone solved… what we see is a sterile environment where there are only rich people using technology to do things they can do perfectly well without technology…  just the sort of pathetic fantasy to a saccharine soundtrack that white businessmen apparently love to waste their time with while they destroy the planet and laugh all the way to the bank…

after the introductory techno revolution enabling white woman to manage the otherwise insurmountable challenges of navigating herself from airport exit door to taxi and hotel, thanks to augmenting reality glasses, we skip to the HK metro, and a Chinese businessman checking his schedule… in English…. and making a patronising donation to a ‘world music’ fundraising event for the token unspecified ‘poor’.. for that instant feel good factor enabled by the pseudo interactive hologram poster…

microsoft 1

then skip to sterile hotel room for a quick bit of faux text editing made easy by technology (because editing is after all simply a matter of shifting the position of the odd paragraph)… and the environmentalists should be pleased because there are a couple of trees out the window and some pictures of trees in the e-book/tablet thingy… but the focus is on paying attention to the bottom line, or “please ensure the maintenance costs” for all this greenery reflect the company’s ueber profit drive…

microsoft 2




then we skip to metrosexual modern man looking super excited by his large 3D display networked e-book/tablet thingy in his grotesquely sterile office where he gets to interact with both white and black ladies and exchange meaningless data in a ‘fun’ way, and HK man joins in the fun of exchanging meaningless but oh so important looking data (and the environmentalists are appeased again by a green wall inside the building… along with the pretence that anyone in such an office would be thinking about environmental matters as they consider how to max the profits by minimising the outlays)

then we skip to token young person doing homework in the new age… in another grotesquely sterile space devoid of other people, dogs, food or life as she ‘interacts’ with her e-book/tablet thingy’s cutsie bear tutor…

then dad comes in to add to the family e-schedule on the wall… and next activity??? little girlie and her at ‘work’ mommy are virtually planning a cake bake and the shopping – so daddy can focus on eating…

This is microsoft’s vision of a great ‘new’ future…. jesus, pass me the buckets and the razor blades….

or give me a parody!

corning’s day of glass


Corning gives us a capitalist’s utopia – advertising multiple new opportunities for expensive high tech glass-based materials in the big markets of domestic life, education and health care ‘industries’.

As the day dawns, we are invited to imagine “thin, lightweight, damage resistant, 3D projection” display glass for various handheld devices, and see how much better than curtains would be some “privacy enabling, color selectable, UV/thermal insulated, durable electrochromic glass”…

then we see waking child automaton using her tablet to activate a glass wall of her wardrobe which displays the day’s schedule as well as images of all the clothes inside the wardrobe, which she then makes simulated selections from before then opening the wardrobe and taking out the clothes….

Corning 1

I guess it would cost many thousands of dollars to be able to spend that extra bit of time doing a simulated clothes scan and select before the real action…. not clear why the representation before the action would improve, enhance or speed it up, or make it more enjoyable….

anyway, moving right along, to the endlessly repetitive soundtrack of mindless blandness, we see automaton children get into daddy’s car and excitedly use their very expensive transparent glass tablets to do another pointless simulation activity – ‘cheekily’ changing the car’s dashboard display to pink, so daddy can have a happy laugh when he gets in the car at his radical offspring… and privately get off on how he can afford “custom contoured, glare & smudge resistant, touch capable automotive display glass” and a ‘so-much better than a key’ visual activation device and “lightweight, durable, photosensititve automotive design glass” for the windows…

then all the happy little automaton children rush into a sterile elementary school with its “high efficiency, durable, lightweight, hermetically sealed” environment (which in a token gesture to environmental awareness, is at least powered by the sun through photovoltaic glass panels on the roof), where they can enjoy an extraordinarily sterile high tech learning environment where word and action of teachers and learners are visualised on the “durable, seamless wall-size coverage, touch sensitive wall-format display glass” – just because we can, not because it makes any difference to anyone’s comprehension of anything… and the children remain silent, compliant and separate, as they amaze at the technology…

then we shift to their ‘art’ class, where, saved from the horror of actually ever getting their hands dirty, they stand around a glass table like so many robots as their teachers wows them again with more “durable, multi-touch enabling, pressure differentiating work surface display glass” technology, which their interactions with are limited to a few meaningless movements of colour onto pre-conceived photo selections…

then we shift to a pseudo hospital environment to witness “anti-microbial, scratch & chemical resistant, thin & lightweight specialty tablet glass” being used to do simple administrative activities very expensively… and then to witness how “durable, seamless wall-sized coverage, touch sensitive wall-format display glass” might be used to do much more expensively some more complex analytic work that we can already do…. but with “highest bandwidth, wireless integration, bend insensitive glass optical fibre” (that of course never fails – unlike the display of the google doc I was just drafting these notes onto before blogging them!) the men in white coats (you know, the kind that no medical practitioner ever actually wears, just their TV representations) can pretend to be doing something important as they create simulations of diagnostic work, while the patient lies silent on a “multipurpose, anti-bacterial, anti-viral, anti-fungal slab of anti-microbial glass” and the radiologist/technical assistant interacts with a “thin, lightweight, damage resistant” display glass interface of a handheld device, in Chinese, to set up a virtual MRI, and the event data are automatically stored on the wall display, in English…. and the doctor finger flicks the brain scan visual data that instantly projects out from the patient’s head via “superior transmission, distortion free, thin 3D optimized glass components” onto the wall display, and noone actually has to egads ‘speak’ to anyone….

then we shift back the pseudo educational environment, where children are separated safely from nature, on a field trip to forest, by a multi million dollar “display enabling, damage resistant, touch sensitive all-weather surface glass” barrier between the walkway and the trees… on which they experience more simulated ‘fun’ listening to a wild ‘park ranger’ man (sporting a pony tail and goatee, so you know he’s a radical environmentalist) without a speck of anything resembling egads soil anywhere… until they venture daringly into the actual forest… in order to overlay what is really there with a simulated vision of what might have been there millions of years ago in someone saccharine fantasy gamified world of dinosaurs….

and no one learns anything about the actual natural environment under their feet and all around, if only they would look at that…. they learn instead how to use their expensive handheld device to ‘do the thinking for them’ and identify an animal footprint, and how to quickly get away from what is there and connect with the “augmented reality enabling, durable, lightweight transparent display glass” that seems omnipresent in the middle of the forest to see things that aren’t there instead…

and they record their ‘experience’ for fun later with ‘mom’ watching the “vivid & immersive, frameless design, next-gen high-definition 3D TV display glass” on the wall at home…. where they don’t of course discuss anything ‘real’, but relive the ‘much more exciting’ disney version of biological history, and merge their sense of what is ‘education’ and what is entertainment…. and they bothered to go to the forest itself because…?

then with “energy efficient, flexible, warm & relaxing fiber-optic lighting”, we see they have, at the end of the day, “learned more” because Corning has made their education so much more expensive, and everyone has successfully colluded in a fantasy world where anything real is airbrushed out of the picture – yay…

this was intended to be read as ‘utopia’?

wk 1: threads to pattern


well, now I’ve been to the movies and read all the theory, it’s time for the weekly digest…

guided by the thought dichotomy of utopia and dystopia, it’s been fun to explore a few short films and several readings around the topics of digital culture and eLearning

my favourite films this week were New Media and Inbox, as a contrasting pair. I love the visual style of Benito Machine, it stays in the mind, but the eery misery of New Media created the most dramatic contrast with the upbeat Inbox, so they’re at the forefront of my thinking this week.

my favourite readings were Dahlberg, Daniel and Noble, because they resonated most strongly with my experience and concerns in my current teaching and research… I was much less impressed by the papers of Chandler and Prensky – light on evidence, big on questionable metaphor and/or just sloppy and boring (and I’m sure few will agree with me there, but I dare to say what I think in this space, it’s my blog and I’ll cry if I want to…!)… as for the sketch video by Wesch, well… I absolutely love the animation, but the ‘argument’ strikes me as specious nonsense, and it annoys me because it’s potentially very influential – the seductive visuals cover a very problematic sleight of hand… should I elaborate?

I guess, because of my immediate interests and concerns in what I’m writing at the moment, I tend to go straight for what theorists of communication say about language – whether they even mention the word, and if so, what they say. I keep finding a lack of language theory, and while that doesn’t surprise me, it does still disappoint me (decades after ‘the linguistic turn’).

Chandler’s section of deterministic ‘language’ for example seems to be using the word as a synonym for a few recurring phrases or keywords, leaving the impression that somehow everything else going on in a linguistic representation (ie his and every text he’s referred to) is NOT language…. which is rather odd. There are of course important patterns he is picking up on, and much of interest in the paper as a whole, it just seemed a great shame to me that there’s no sense of need indicated here for a more sophisticated kind of analysis of  ‘the language’.

I found Dahlberg’s account much more thoughtful, well researched and engaging – even though he didn’t mention the L word either…

Prensky’s argument irritated me a lot I guess because it just takes the ‘accent’ metaphor too far, and his  generalisations and exaggerations throughout do the opposite of persuade for me. It’s simply not the case that all or even most people under the age of whatever are ‘fluent in ICT’ and heavily into computer games – and that leads me to the second gripe, his motivation for such absurd generalisation… Prensky’s argument is just the sort of bias Daniel warns us to beware of (he is after all in the business of selling an educational ‘gamification’ instructional design service!)

Wesch’s ‘argument’ (she said in inverted commas, given that there is no evidence or logic holding it together, just a cool animation), so irritated me I started writing a much longer response (that I won’t bore readers with here and now, but will no doubt emerge somewhere soon)… probably my ‘visual artefact’…

BUT anyway, what I REALLY enjoyed in the material selected for us this week is the quality of the selection itself – it struck me as a very well considered set of films and readings, in relation to each other and to the questions being asked. I also thought the guiding advice was very good – to consider the material in relation to specific patterns of thought; such as the claims identified by Hand and Sandywell, the ‘technological determinism’ stance in various readings of what’s going on with digital culture and eLearning, and whether and how each ‘text’ represents a relationship between utopian/dystopian-ism, technological determinism and a stance towards issues of democracy, access and resistance…. I’m trying to digest all that as I think about the ‘visual response’ we’re tasked to create

I enjoyed considering how these utopian, dystopian and determinist ways of thinking may affect how we / I think about and practice online education, and was amazed to see, particularly in Noble, how current debates were so alive and well articulated in 1998’s educational discourse – absolutely nothing has changed there, I could see echoes of his points everywhere in the debate I’ve been collating over the past month or so

in the discussion forum


I don’t think I can deal with the discussion threads in the course website, they’re just too massive and chaotic and I get lost and overwhelmed because users are not following the basic rules of replying to questions (they are creating new threads on the same topic), and where they are replying there are hundreds of responses, too many to possibly read… so I’m just going there to pick up Jeremy’s questions and answer them here!

  • Jeremy said Benito Machine is one of their favourite films back at ground control, and asked what we think it’s saying about our relationships with technology, and how this  might relate to the ideas of technological determinism… What are the characteristics of the various technologies portrayed in this film, and how might they relate to the ways that technology has been depicted in educational literature?
    I blogged about the film before I’d read the educational literature, so I didn’t comment then about how the technology representation in the film relates to the representation of technology in educational literature (apart from a brief reference to Wesch)…. Thinking about it now that I’ve read the theory (and pseudo theory) recommended, I’d say this film represents mass communications technologies as the opposite of meaningful ‘communication’, as a colonising force and a social and environmental threat. In terms of the literature, it’s easy to classify it as an example of one of the common claims about IT identified by Hand & Sandywell, namely, that while the technology itself may be banal, meaningless and inherently neutral, it is controlled by anti-democratic forces and is therefore dangerous, when people don’t think and resist. I noted as I was reading Dahlberg that it’s example of what he refers to as technological determinism and media reification (as is New Media)
  • then he asked how we think Inbox might suggest utopian or dystopian ideas about the nature of communication in a mediated world, and what kind of educational debates can we draw associations with here…
    as I posted, I find this an entirely utopian view of what can be achieved with social media, by those who use it carefully and for their own purposes. It doesn’t deal with issues of democracy and resistance, but certainly with human agency. In relation to the literature, I found myself noting in the margins as I was reading Dahlberg that we could read Inbox as an example of ‘cyber liberarianism’… but I did find it very interesting, as Angela noted in her post, that the action is very deliberately located within a commercial context, which I was thinking about when I was reading Dahlberg’s comments about social deterministic accounts that inadequately account for how media technologies involve multiple interests, unintended consequences…. and possibilities for alternative uses, as I thought the film was deliberately if subtlely alluding to these things
  • about Thursday he asked what we think it’s saying about technology, what people seem to lose and gain, and whether we “perceive similar themes of deficiency or enhancement in discussions of technology use in education”… I blogged about it a bit, and on reflection now, having read more, I still find it saying least of all four films… it seems to me a benign view of technology, even though the life of people and birds depicted strikes me as a nightmare of mindless conformity and emptiness, and I can’t see anything ‘gained’…. have to admit that this one irritated and bored me a bit, I guess because I couldn’t determine a clear message and because I don’t personally find the cutsie computer gamesy look appealing
  • I couldn’t see a discussion thread specifically about New Media, but I blogged about it here
  • I noted in my reading of the literature that New Media not only does some of what Benito Machine does (reifying media in a depressing dystopian vision), but also seems to represent, perhaps, something of the ‘naturalising’ tendency in some of the discourse ‘out there’, as the sequence moves from a close focus on vegetation covering the built environment smoothly into the more and more threatening images – which don’t seem to disturb the only human we see in the film, who calmly accepts what’s going on as though normal and inevitable. Like Inbox on the other side of the utopian/dystopian fence, this one seems to “encourage mystification” and also (unlike Inbox) passivity.

anyway in terms of the ‘learning objectives’ of the week, I feel that engaging with this material has helped me develop a  greater familiarity with typical utopian & dystopian modes of representation, and confidence to classify material and justify my interpretations.

I’m not yet sure whether I’ve developed better understanding of how such “common constructions of the web, technology and online learning” might be influencing my  understanding of what’s possible and desirable in my own practices as a learner and teacher…. but I’m very much in a reflective process about that at this point in time…

I don’t think I’ve ever been ‘swept up’ one way or the other (into believing that educational technologies are either perfectly wonderful or dangerously disastrous for educational access quality or cost), but I’ve certainly been exposed over the past decade to arguments on both sides of that fence… I’ve been an early adopter of all new ed techs I encounter (and actively seek them out), from the early 90s to now, but at the same time I think (hope) I consider them carefully before inflicting them on my students… at the same time, there are some I have no choice about. I work at a university that is very heavily into ‘blended’ learning, and all subjects have websites, and we’re currently transitioning from WebCT to Moodle… I’ve been involved in part of the evaluation of various platforms and in the peer learning about the one we selected…. I’m happy with some aspects of it and hate others, and so continue to seek out other options, so as to be able to give my students a good set of options to suit their needs rather than enforce a corporatised experience on them….

I learn new stuff every day in this ed tech field, and experience and consider a fairly balanced range of ups and downs with it all… whatever the ups and downs, I rather enjoy thinking about it and striving to improve my own practice, but I don’t adopt a deterministic stance – I think I quite consciously maintain a sense of agency and encourage my students to also, and basically see any technology as an extension of literacy, and therefore a central element of education… not in a simplistic instrumentalist way (as if it makes no difference what ‘tools’ we use, we still ‘think’ the same) – of course we make different meanings as we make meaning differently, but we also maintain much more than we perhaps realise….

the biggest change going on as I see it is simply that so much more of our conversational language is now in writing, and being visible and on the record, this modal shift is in itself jolting people into noticing things that have been rather invisible in spoken conversation… whatever names they might currently be giving it

the end of week ‘hangout‘ run by the teaching team was great!


#edcmooc Inbox (8:37)

Ground control describes this is a quirky representation of the ways in which web-based technology connects people, the limitations of those connections, and the nature of communication in a mediated world. They want us to consider whether, and explain why, this is a utopian or dystopian account… how we interpret the relationship between the two main characters, and the ending.

It’s a great contrast to Benito Machine and New Media that’s for sure! It’s a very cutsie and banal take on the social benefits of social media, displaced onto the classic narrative device of strangers with the same type of bag in a shop taking home the wrong one and then finding each other to return the other person’s goods. It’s making social media like Facebook look very benign and beneficial. The much desired relationship is found through their carry bags, that seem to be old technology but have been ‘magically’ transformed into connected peer to peer teleporting machines.

It seems a pretty unambiguously utopian vision of how social media works to enable shy lonely but clearly very nice honest people to find each other and begin a relationship based on shared experience and mutual attraction. Unless you want to take the view that the relationship is superficial and the characters are pathetic and this is a condemnation of facebook…. but I don’t think it is meant to be mocking anyone. The young woman is portrayed as intelligent and focused, and irritated by the sort of people she normally encounters in a daily basis but can’t avoid. Through the magical technology, she can develop an agency that is more difficult to achieve offline. The connection she makes with the nice young man is not entirely random (the bags were somehow connected and placed where they in particular would find them necessary and useful at a particular moment), and the boy she is put in touch with seems compatible, sensitive, thoughtful, and just right for her, and they end up very happy to have met.

The main difference between this and the other videos is that there’s perhaps not so much to think about here – it’s just sweet, innocuous and positive fun. Except of course if it’s meant to be saying something about the personal freedom and social change that could be brought about by social networking technology, in that young people can develop agency and make choices and direct their lives in more positive ways than is perhaps is the case in traditional arranged relationships…. maybe the film resonates with and is felt to be quite empowering in some contexts. Or maybe just innocent fun. Either way, it’s a utopian message.


week one wrap-up