#edcmooc Inbox (8:37)
Ground control describes this is a quirky representation of the ways in which web-based technology connects people, the limitations of those connections, and the nature of communication in a mediated world. They want us to consider whether, and explain why, this is a utopian or dystopian account… how we interpret the relationship between the two main characters, and the ending.
It’s a great contrast to Benito Machine and New Media that’s for sure! It’s a very cutsie and banal take on the social benefits of social media, displaced onto the classic narrative device of strangers with the same type of bag in a shop taking home the wrong one and then finding each other to return the other person’s goods. It’s making social media like Facebook look very benign and beneficial. The much desired relationship is found through their carry bags, that seem to be old technology but have been ‘magically’ transformed into connected peer to peer teleporting machines.
It seems a pretty unambiguously utopian vision of how social media works to enable shy lonely but clearly very nice honest people to find each other and begin a relationship based on shared experience and mutual attraction. Unless you want to take the view that the relationship is superficial and the characters are pathetic and this is a condemnation of facebook…. but I don’t think it is meant to be mocking anyone. The young woman is portrayed as intelligent and focused, and irritated by the sort of people she normally encounters in a daily basis but can’t avoid. Through the magical technology, she can develop an agency that is more difficult to achieve offline. The connection she makes with the nice young man is not entirely random (the bags were somehow connected and placed where they in particular would find them necessary and useful at a particular moment), and the boy she is put in touch with seems compatible, sensitive, thoughtful, and just right for her, and they end up very happy to have met.
The main difference between this and the other videos is that there’s perhaps not so much to think about here – it’s just sweet, innocuous and positive fun. Except of course if it’s meant to be saying something about the personal freedom and social change that could be brought about by social networking technology, in that young people can develop agency and make choices and direct their lives in more positive ways than is perhaps is the case in traditional arranged relationships…. maybe the film resonates with and is felt to be quite empowering in some contexts. Or maybe just innocent fun. Either way, it’s a utopian message.